BBC Radio Kent Smoking in Pregnancy
Julia Manning, Chief Executive of 2020health spoke to John Warnett on BBC Radio Kent about smoking in pregnancy. Julia discussed the rational, evidence based case for encouraging mums-to-be to quit smoking through the tried and tested scheme of giving vouchers for fresh fruit and vegetables for every week that they don’t smoke. It’s a win-win-win scenario: low cost – healthier mum – healthier baby. Started in Dundee over eight years ago as the ‘Give it up for Baby’ scheme, this smoking cessation support has been shown to be one of the most effective ways of encouraging mothers to quit.