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“2020health is an important and thoughtful contributor to the health debate”

Dr Sarah Wollaston MP, Chairman, Health Select Committee

 
 

Fear of Finding Out - Game Launch

Last year, AbbVie, a global research-based biopharmaceutical company, published a new evidence review in partnership with think tank 2020health which highlighted the psychological reasons which are causing British adults to delay or avoid seeking medical attention.

The report, titled 'The Fear of Finding Out: identifying psychological barriers to symptom presentation and diagnosis in the UK', found that despite the abundance of health information now available, one of the main barriers preventing adults from making healthier lifestyle choices was a 'Fear of Finding Out'.

This report is now complimented by an online quiz, launched on Feb 15th 2018 https://www.crushyourfofo.co.uk/